Thinking about opening up a dance studio? Well, then, we would love to help you! As former dance studio owners, we know what it takes to open a business, and we can use our experience to help you know what you should – and shouldn’t do.

Here are some things you’ll need in order to start a dance studios:

  • Register your business name
  • Register your business as an LLC (this is what I recommend)
  • Create branding for your website, like a logo
  • Start a website for your dance studio
  • Advertise your dance studio

But first things first – you’ll need a business plan. And there are a number of things that you will need to do in order to have a dance studio. So we have compiled a list of over 200 resources you can use to open up your dance school. This is a great list not only for those wanting to open a dance studio, but those who have already opened a dance studio and are looking for some great dance school references.

Ballet students in dance class at a new dance studio you started

Before Opening Your Studio

First, you need to register your business (how to do this varies depending where you live, so look up what your state or local government requires). You will also need to incorporate your business.

Business Incorporation:

Next, you’ll need to get things in place before your business opens.


You’ll want to create your logo now so that you can start building brand recognition from the beginning.


For your dance studio’s website, you have a couple of great options. The first allows you to use AI to create your website. But if you’d rather someone else create your website for you, choose the second option.

Hiring Dance Teachers:

Dance Studio Insurance:

Press Release for Your Dance Studio Opening:

Promotional Materials:


Dance & Acrobatics Equipment:

Sound System:

Dance Class Music:

Dance Class Curriculum:

Dance Class Lesson Plans:

Tip: These are also great to have on hand for substitute dance teachers.

Reading Material:

Dance teacher and students getting ready for pointe class in a dance studio you started

Now, here are things you’ll need once your business is open:

Music Editing Software:

Accounting Software:

Email Marketing/Newsletter:

Recital Ticketing:

Dance Costumes:



Studio Gear:

Dance Cosmetics:

Dance Competitions:

Dance Conventions/Workshops:

Dance Recital Backdrops:

Recital Trophies:

Recital Programs:

Dance Travel Opportunities:

Dance Photography:

Organizations to Join:

Young competition dance students in class at a brand new dance studio

Frequently Asked Questions

Is owning a dance studio profitable?

Owning a dance studio can certainly be profitable, and it helps if you’re well prepared. Going through the recommendations in this guide will be a huge help with your preparations, though of course nothing can guarantee success.

Do you need a degree to open a dance studio?

In the United States, you do not need a degree to open a dance studio. If you will be attending college before opening your studio, though, then it’s a great idea to take advantage of any business classes you’re able to take.

What kind of flooring is best for a dance studio?

Typically, you’ll find a vinyl marley floor or wood floor inside a dance studio. Which you choose for your own studio depends on your own preference as well as your budget. Either way, you’ll want it to be on top of some sort of subfloor or sprung floor, so that it will absorb shocks and reduce injuries. We’ve included some excellent options for dance flooring.

Who is the target audience for a dance studio?

For some dance studios, the classes are designed for younger children. Some studios are adults only. And some dance schools have classes for all ages, from Mommy and Me to classes for seniors. It’s up to you to decide what audience you’d like to target!

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